woensdag 8 januari 2014

Armin van Buuren and Heineken announce collaboration with new single "Save My Night"

Armin van Buuren and Heineken announce collaboration with new single Save My NightArmin van Buuren and Heineken announce collaboration with new single “Save My Night”


Yesterday, the Grammy-nominated DJ Armin van Buuren announced a partnership with Heineken , in which he challenges his fans to hold during a night out. Alcohol use under control The global campaign, called ‘Dance More, Drink Slow ” , contributes in a new way, a strong message about responsible drinking with them . It stresses the importance of keeping control over alcohol during a night out . The ‘Dance More, Drink Slow ‘ campaign is supported by the new Armin van Buuren track called ” Save My Night ‘ , which encourages moderating alcohol use while going out .


The ‘Dance More, Drink Slow’ campaign will also be put through ” The Experiment ” , a film by Armin van Buuren to life. The social experiment focuses on two different nights in the same club with the only difference being the DJ . The film demonstrates the impact that a DJ on the consumer may have to adjust their alcohol use and thus more dancing and slower to consume booze.


“The reason I work with Heineken campaign to ‘Dance More, Drink Slow’ , because this is a fantastic opportunity , as well as responsibility , to better bond with the audience and positively influence their behavior. Responsible approach to alcohol is an important issue and to share with my fans on the dance floor , that through my music , especially via the ” Save My Night ‘ track , is truly unique . ”





Armin van Buuren and Heineken announce collaboration with new single "Save My Night" http://musicthatstartsyourday.com/armin-van-buuren-and-heineken-announce-collaboration-with-new-single-save-my-night/

Armin van Buuren and Heineken announce collaboration with new single Save My NightArmin van Buuren and Heineken announce collaboration with new single “Save My Night”


Yesterday, the Grammy-nominated DJ Armin van Buuren announced a partnership with Heineken , in which he challenges his fans to hold during a night out. Alcohol use under control The global campaign, called ‘Dance More, Drink Slow ” , contributes in a new way, a strong message about responsible drinking with them . It stresses the importance of keeping control over alcohol during a night out . The ‘Dance More, Drink Slow ‘ campaign is supported by the new Armin van Buuren track called ” Save My Night ‘ , which encourages moderating alcohol use while going out .


The ‘Dance More, Drink Slow’ campaign will also be put through ” The Experiment ” , a film by Armin van Buuren to life. The social experiment focuses on two different nights in the same club with the only difference being the DJ . The film demonstrates the impact that a DJ on the consumer may have to adjust their alcohol use and thus more dancing and slower to consume booze.


“The reason I work with Heineken campaign to ‘Dance More, Drink Slow’ , because this is a fantastic opportunity , as well as responsibility , to better bond with the audience and positively influence their behavior. Responsible approach to alcohol is an important issue and to share with my fans on the dance floor , that through my music , especially via the ” Save My Night ‘ track , is truly unique . ”



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